Sunday, September 27, 2009

Week #6

When I was in elementary school and middle school, I don’t remember there being any advertising aimed at us, the students. Not until the very end, anyway. When I was in eighth grade, the gym got a new scoreboard, and it was sponsored by some company, but I can’t remember who sponsored it. I do remember, it was a big deal that the company’s logo had to be on the scoreboard. A lot of parents objected to that, but there weren’t really any other options. The gym didn’t have a scoreboard, and that was the only way the school could afford one.

Unfortunately, like the essay says, “there’s a huge gap between what schools need and what they can afford” (125). It costs a lot of money to educate children, and it’s too bad that they have to deal with advertising in order to get their education. Schools have to be inventive when it comes to how they are going to afford upgrading the computer lab, or purchasing new textbooks. I’m sure it’s a tough decision for administrators to make, but it seems to me like they are backed into a corner. In California, with the budget crisis as it is, it may be the only option. I’m not saying I agree with advertising in schools, I’m just trying to see it from another angle…what if I were in charge of making the decision to allow ZapMe! Corp. into my school in exchange for a brand new computer lab? What would I do?

6 comments:

Anonymous said...

I think it's interesting how you put yourself in the shoes of the administrators making these decisions. It seems like a lose-lose situation for them. If they improve their school and advertise, they are villains. If they don't improve their school and don't advertise, they are villains. I think a true balance between the two ideas is the best solution.

Pecak said...

people in the state really need to get more involved in a public school systems. If schools have to result to selling advertisment space then the state has a huge problem in being able to fund the schools. I know that there was a prop on the ballot a bit ago to raise taxes for schools. But who wants to pay taxes right.

Alison said...

i personally did not have to deal with schools having to rely on advertizing. I think that it is different having a score board with a logo on it and making kids sit in front of a computer screen for a manditory amount of time.i wonder if there is anything else that schools could do for advertising instead of being sponsored by companies?

LaurenS said...

Why can't companies donate money without having an advertisement in exchange? We generally think of children and their schooling as private, not public. Don't these advertisements and sponsorships make education public? Should parents worry that these ads will act as a form of indoctrination? Just wondering....

miss.lisa said...

I wish companies were more likely to donate money without having their logo put up in the school. But, I guess they want their share, you know? If they sponsor a scoreboard at a sports stadium, they get to have their name on it. Maybe it just makes no difference to them that it's a school. I guess they just want to reach as many people as they can, however they can.

盛林-bunny said...

I agree! Sometime we just don’t have so many choices around us. We may know something is hurting us, but we are helpless. We want to change, but we just can’t. Sometimes I just wander whether we know the things we have done have damages to us no matter now or in the future.